My friend Peter at Domainers Gazette has a great series entitled CTOPD, or Creative Targeting on Parked Domains. Similarly, I often stumble upon a premium domain name that is used in an unusual way. Inspired by Peter’s naming convention, I will call them UUOPD, or Unusual Usage of Premium Domains. Today’s UUOPD is purple.com. The site is, quite simply, purple. That’s it, just purple. Well, actually there are a few hidden pages and subdomains as well as a FAQ that contains some very funny answers:

Q: I like purple! What can I do?
A: You can be a part of the purple affinity program!

Q: This is really lilac / pink / other, not exactly purple. Could you make it more purple?
A: No. (What color it appears is also dependent on your monitor and its calibration.) Actually, the page used to be #DD00FF from circa 1994 until late 2006, resulting in numerous complaints that it was not quite purple. On 6-Nov-2006 I changed it to #7D26CD based on various recommendations. It’s darker than the old purple, but more clearly purple. You can compare it to blue here.

How long has purple been here?
A: Since 1994. Here’s an old response from whois when I still used NSI.

Q: I’m at a loss. What do other people think?
A: Check it out for yourself!

Q: This is weird / useless / other.
A: That’s not a question.

Q: Are there any games?
A: Yes, there’s the Purple Game. A purple squirrel is animated on your screen. Your task is to click on him. If you are successful, you win. Win or lose, the game continues without pause. Only the squirrel knows.

By the way, I played the Purple Game and won …I think, or maybe not. 😛